Start Marketing Your Book Early

Start Marketing Your Book EarlyStart Marketing Your Book EarlyMarketing your book in advance of its publication helps establish or further build an audience that will come to the book during its launch, helping to create the all-important sales momentum.If youre in the process of writing a book, you should already be thinking about book promotion. Below are six steps to get you on the right marketing page. The mora you help promote your book, the more thrilled your publishers staff will be. But be sure to keep your editor, book marketing, and publicity folksin the loop. This way, you can all make sure that everyones efforts dovetail, rather than compete with each other. Start promoting your book as soon as you have the book deal 18 months or a year before publication is a good time to get your book promotion and publicity started, especially if you need to build an audience.Heres what you can- and should- start putting into place at that time to ensure youll be well set-up when the b ook publishes. 1. Maximize your booksSEO from the get-go with metadata and keywords For starters, get a handle on how your book is marketed via SEO- learn about book metadata and how to choosekeywords. Really, its not as complicated as it sounds and understanding those concepts will help you to use the right language to target at your potential audiences. 2. Establish your zugreifbar author / expert / writer presence If you havent already, plant your authorial stake in the virtual ground withauthor content marketing.Design an effective author website that showcases you as the subject matter expert or fiction writer that you are. When appropriate, it should also showcase your book.If youre not sure what your site should include, learn about theelements of an effective author website. Having ablog on your website helps to engage readers and keep them posted on your work.Its important to get your website up before the book is available, as it takes some time for search engines to find you. 3. Tend to your media platform Whether its a thriving small business or a hit television show or a lot of Twitter followers, your author platform is a valuable marketing commodity. In advance of your books publication, figure out how you will be able to utilize your platform/s to best market your book.For example, if your platform is a blog, schedule your books publication announcement and plan promotions such as cover reveals, content teasers, and book giveaways. 4. Line up your professional and personal networks Begin to review your networks for fans- whether professional or personal- who might be willing to help spread the word about your book when it hits the marketplace. ansicht could be everyone from friends who have media contacts, to the editor of your alumni magazine, to your favorite local bookstore owner, to your friend who has 10,000 Instagram followers. For help with figuring out who might be willing and/or able to help spread the word about your bo ok, learn about the author questionnaire marketing tool thats used in some form or another by most traditional publishers, and take the time to fill one out yourself. 5. Find partners or a sponsor, if applicable If your book is a non-fiction that wont suffer from a little commercial association, you might want to consider looking for a sponsor to help promote or help defray your marketing costs (traditional publishers love this).For example, if your book is about pet care and you have pet food company connections, you might ask them to sponsor a book tour to help defray the cost of author appearances or a satellite media tour. 6. Establish and engage with your social media networks Again, if youre a topic specialist, make sure youre blogging, Tweeting, Pinteresting and otherwise posting to your social media sites in a way that draws them in your potential audience so theyll want the book when its published. For hints and best practices, read Tapping into your social media ne tworks for book promotion.Promoting your book with TwitterTwitter hashtags specifically for writers.